Lovers & Fighters is a creative advisory and production agency that combines board-level strategic thinking with world-class execution. The studio specialises in high-value branded entertainment and advertising, specifically tailored to real world viewer habits.

The company was founded by Erik Johann Van Wyk, an award-winning advertising agency creative, as well as an award-winning international commercials and branded entertainment director. Known for elegantly designed brand storytelling, Erik has collaborated with a wide range of global brands including BMW, Ikea, Southwest Airlines, Comcast, Coca Cola, Citroën, Amgen, VW, McDonalds, Allegro, Porsche, ExxonMobil, Target, BP and Honda.