Lovers & Fighters was founded by Erik Johann Van Wyk, a multi-award-winning international director of branded entertainment and commercials. Erik is known for elegantly designed brand storytelling that aligns pure entertainment with concept. His creative instincts have led to collaborations with global brands Porsche, IKEA, Honda, Citroën, Southwest Airlines and Coca-Cola. Erik started his career at the original TBWA Hunt Lascaris growing BMW, Nando's and MTN.