Lovers & Fighters was founded by Erik Van Wyk, a multi-award-winning international director of branded entertainment and commercials, known for elegantly designed cinematic storytelling that aligns pure entertainment with brand concept. Erik's creative instincts have taken him across the world for commissions by celebrated agencies Wieden+Kennedy, BBH, and Martin, and global brands including Porsche, Honda, Southwest Airlines, Coca-Cola, and IKEA. Erik started his creative career at the original TBWA Hunt Lascaris working on BMW, Standard Bank and Nando's.